Incentive Travel (Sales Team Motivation)
Motivate your sales team with our premier incentive travel programs.
From preliminary planning to the final post-event debrief, we keep one thing in mind:
How will this inspire better sales performance?
Motivate your sales team with our premier incentive travel programs.
From preliminary planning to the final post-event debrief, we keep one thing in mind:
How will this inspire better sales performance?
What is Incentive Travel you ask?
Incentive travel is effectively a travel perk used to incentivize or motivate employees and/ or partners.
It is often tied to company goals or top performers. An incentive event as “a corporate sponsored meeting or trip to reward effort and create company loyalty, often built around a theme; and a celebratory event intended to showcase persons who meet or exceed sales or production goals.”
A perk for employees that’s better than cash. We’ve always known that people want more money, but research over the years has shown that cash isn’t actually the most useful motivator for most employees, and incentive travel has revealed itself to one of the most exciting corporate perks.
There are several reasons why:
All of this makes non-monetary corporate rewards much more effective, and companies are starting to realize it. They’re seeing that when they offer a trip or other enticing prize, people work harder. Employees want to go on that amazing trip that their co-worker earned last year, so they’ll put in the extra hours and effort to get it.
What are good incentives for employees?
People respond to four basic motivational drivers:
You’ll notice that money isn’t on this list. Sure, it’s useful for making purchases, but it isn’t very motivating on its own. If you really want to get a team working hard for a reward, that prize needs to meet at least one of the above criteria.
Enter incentive trips, also known as event incentives. These company-paid travel experiences, reserved for top performers, are becoming increasingly popular as a motivational tool and can have an intrinsic employee loyalty effect.
Incentive travel is effectively a travel perk used to incentivize or motivate employees and/ or partners.
It is often tied to company goals or top performers. An incentive event as “a corporate sponsored meeting or trip to reward effort and create company loyalty, often built around a theme; and a celebratory event intended to showcase persons who meet or exceed sales or production goals.”
A perk for employees that’s better than cash. We’ve always known that people want more money, but research over the years has shown that cash isn’t actually the most useful motivator for most employees, and incentive travel has revealed itself to one of the most exciting corporate perks.
There are several reasons why:
- Cash is fleeting. Once you spend it, it’s gone. Sure, the average employee will be happy to get a check as a reward for meeting a sales goal, but it will be forgotten soon after it’s spent or deposited into their bank account.
- Cash is ordinary. If you already make a salary or wage that pays your bills, a bonus is helpful, but it isn’t exactly the stuff of lifelong memories. (No one ever asks to see pictures of your last bonus check.)
- Cash is intangible. You’ll get a paycheck even if you don’t reach your incentive goal. You might be disappointed if you don’t qualify for a bonus, but it won’t be as much of a let-down as missing out on that trip to Cabo.
- Cash is private. People don’t talk about how much money they’re getting, even if it’s a bonus. The same doesn’t apply to experiences; if an employee is awarded an all-inclusive vacation, it’ll be the talk of the office.
All of this makes non-monetary corporate rewards much more effective, and companies are starting to realize it. They’re seeing that when they offer a trip or other enticing prize, people work harder. Employees want to go on that amazing trip that their co-worker earned last year, so they’ll put in the extra hours and effort to get it.
What are good incentives for employees?
People respond to four basic motivational drivers:
- Acquisition of valuable items or experiences
- Bonding and connecting with others
- Creating something of value
- Defending what belongs to them
You’ll notice that money isn’t on this list. Sure, it’s useful for making purchases, but it isn’t very motivating on its own. If you really want to get a team working hard for a reward, that prize needs to meet at least one of the above criteria.
Enter incentive trips, also known as event incentives. These company-paid travel experiences, reserved for top performers, are becoming increasingly popular as a motivational tool and can have an intrinsic employee loyalty effect.
